What You Need to Know About Starting a Shopify Store
Starting a Shopify store is a great way to jumpstart your career as an online entrepreneur. Shopify provides users with an easy-to-use platform fully-equipped with tools to build professional, engaging, streamlined eCommerce stores. Before launching your first Shopify store, there are a few tips to keep in mind.
Choose a Unique Name
Choose a unique name for your Shopify store. Research names you have in mind to ensure they are not registered as domain names or Shopify stores.
Link Your Domain Name
Link your domain name to your Shopify store to give your brand a more professional look and feel. Having an official domain name that matches your Shopify name is a way to stand out while gaining the trust of visitors and potential customers.
Free and Premium Theme Options
Browse through and compare Shopify themes that are most fitting for your brand. There are free Shopify themes available for users just getting started with their first online stores. However, if you are interested in a more complex and robust theme, consider purchasing a premium theme or a custom Shopify theme available from a third-party designer.
Research Trending Phrases and Keywords
Research trending phrases and keywords that are most relevant to your brand and the type of items you are selling. Track the most popular keywords that are searched by your target audience to include the right wording in your product titles and descriptions. Run tests with different groups of keywords while reviewing metrics to determine the best sub-groups to target for maximum revenue.
Use Professional Photography and Graphic Imagery
With the rise in popularity of websites for businesses of all sizes, a professional appearance is a must. Always use a variety of images that are high resolution in your Shopify store. Hiring a professional photographer is highly recommended. This will help to best showcase your products making them both appealing and lending your store credibility.